When people ask me what I want to become in life and I say that I want to start my own shade franchise, the next thing they ask is "what's the name of your franchise?", "have you thought about a name?", "what will you call it?", or something of the like. My reply is always simple, "Shades by C.Tate." Sounds quite original at first, but when I hear the words "Shades by C.Tate" I think of more than just those words. When I hear the word shades, to me it means S-trong H-ustle A-nd D-etermination E-nd in S-uccess, in other words, if you hustle and are determined you WILL succeed. C.Tate is just a play off of my name (Crys-chelle Tate), but when I think about myself, I realize that through whatever I am doing, I am C-onstantly T-rying to A-chieve T-owards E-xcellence. One day I put the two ideas together, Strong Hustle And Determination End in Success by Constantly Trying to Achieve Towards Excellence, and I liked the sound of it, it somehow summed up everything I needed to know about life. "Shades by C.Tate." That saying is my motivation, with it I feel like there is NOTHING I can't accomplish. These words are SO powerful to me that I decided to make it the name of my franchise with the hope that someday these words will motivate others across the world and show them that if you can see it (if you believe it is possible) then it is possible. Therefore by putting on a pair of shades manufactured by me I challenge you to look through the lens, figure out what you see (what you believe is possible), even if it's among your wildest of imaginations, and make it happen!!
If I shall die before they wake, I pray the Lord my shades are safe.